Date: 17/04/2013 | By: Heather
The new Ricoh GR: The cheapest and smallest APS-C fixed lens camera on the market!
The new Ricoh GR is the company’s latest flagship. It is the smallest camera with an APS-C sensor and a fixed lens to date. It features a 18.3mm f/2.8 GR (28mm equivalent on 35mm sensor), making it an excellent companion for street photography. It also includes a new image processing engine called the GR Engine5, a 16 MP APS-C sensor (the same as that in the K-5II DSLR camera), quick focus speed, as well as an ISO sensitivity of up to 25600. Furthermore, it lacks an anti-aliasing filter, allowing it to produce sharper and higher quality images (Full press release available here). In short, it sounds a heck of a lot like the recently released Nikon Coolpix A, and will certainly be a direct competitor.
While it may not be a game-changer, the new Ricoh GR definitely has heads turning. It is set for release sometime in May 2013 at the retail price of $800 (you can already pre-order it on Adorama). When you consider that the Coolpix A and the Fuji x100s both cost over $1000, you come to release what a good deal this powerful little Ricoh actually is!
Like our blog? Be sure to follow us on Facebook and Twitter! If you’re planning on buying camera gear, you can check out Amazon, B&H Photo and PhotoMADD. Prices remain the same for you, but a small percentage of your purchase value is valued back to us. Thank you!