src="http://www.mirrorlessons.com/wp-content/themes/mirrorlessons Canon challenges the entry-level mirrorless market with the EOS M10
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Date: 13/10/2015 | By: Heather

Canon challenges the entry-level mirrorless market with the EOS M10

Canon EOS 5D Mark II, 1/1000, f/ 28/10, ISO 250

Canon challenges the entry-level mirrorless market with the EOS M10

Today, Canon announced the EOS M10, the fourth camera in the EOS M series following the EOS M, M2 and M3. Unlike its siblings, the EOS M10 is intended as an affordable entry-level model as demonstrated by its minimalistic design and very competitive price point.

Canon EOS M10
The Canon EOS M10

Like the original EOS M, the EOS M10 has an 18MP APS-C sensor but it has been updated to include Canon’s 49-point Hybrid AF II system with 80% sensor coverage. It also incorporates Canon’s most advanced processor to date, the DIGIC 6, raising the continuous shooting speed to 4.6fps up from 4.3fps and improving the buffer capacity. The ISO range, however, remains the same at 100-12800 with a 25600 expandable option. You can also shoot movies at 1920 x 1080 pixels at 30fps, 25fps and 24fps.

Canon EOS M10
Top view

The camera features a 1.04 million dot touchscreen that flips up at an 180 degree angle. Doing so activates a Self Portrait mode. It also comes with WiFi and NFC, so you can easily transfer your photos from the camera to a mobile device. In an effort to keep the camera as minimalistic as possible, Canon opted not to include a hot shoe, EVF or mode dial, but it does have a built-in flash.

Canon EOS M10
EOS M10 with pop-up flash

Also included with the EOS M10 is the new retractable kit lens, the EF-M 15-45mm f/3.5-6.3 IS STM. As the name implies, the lens incorporates both optical stabilisation and a silent AF motor. With an equivalent focal range of 24-72mm, it is wider than most kit lenses on the wide-angle end.

Canon EOS M10
The EOS M10 with the 15-45mm kit lens

The EOS M10 will be available in November 2015 at the very reasonable price of $615 or £399 with the kit lens and $475 or £309 without.


Alongside the EOS M10, Canon also released the PowerShot G5X, the compact camera that rectifies the mistakes made on the G7X. It has the same 20.2-megapixel, backside-illuminated CMOS image sensor, DIGIC 6 image processor and ISO sensitivity range (125-12800) as its predecessor, the G7X.

, , f/ , ISO
The Canon Powershot G5X

The most notable and welcome new feature is the 2.36-million dot organic LED viewfinder. Unlike the RX100 III/IV and LX100 whose EVFs are off to one side, the G5X’s EVF is found smack dab in the middle inside a fake pentaprism.

The camera is complete with front and rear dials, a lens ring, a dedicated exposure compensation dial, a built-in flash, and a hot shoe, making this camera perfect for those who want to stay out of the menu to change the camera settings. It also has an articulating side-hinged touchscreen and the same bright 4.2x / 24-100mm f/1.8-2.8 zoom found on the G7X complete with a built-in ND filter and optical stabilisation.

, , f/ , ISO
Top view

The Powershot G5X will become available in November 2015 at the price of $800.

Are you interested in either of these new cameras from Canon? Share your thoughts in the comments section below!


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About the author: Heather Broster

Heather Broster was born in Canada, has lived in Japan and Italy but currently calls Wales home. She is a full-time gear tester at MirrorLessons. You can follow her on Google+, Twitter or Facebook!

  • Henrik Fessler

    Good thing about it that your investment into the system will hold a while, looking at the competitor mirrorless folks who tend to throw out a new body into the market every couple of month or so :-) ! 4 lenses goes for the native m mount, with the ef adapter you have access to all the Canon bells and whistles lenses, possibly they do not need so much native lenses there …

  • soundimageplus

    Just that’s it’s so unusual for you to write something off without at least trying it. Sounds like something I would do!! I know nothing about the EOS M having never used it, but lots of people talk about the excellent image quality and the fact that it’s good for video. And an APS-C sensor camera for just over £300 with the capacity to use EOS lenses via an adapter and wi-fi / NFC doesn’t strike me as that shabby. Plus I gather the AF is somewhat quicker these days.

    Exciting? Well that’s not neccesarily a good thing. And surely a choice of cameras / lenses depends on the quality of said items. Sony have a whole lot of APS-C cameras and lenses but nothing I would be interested in currently and some of those lenses are pretty mediocre. (and that’s being kind!) Plus for the market the M is aimed at, I’m not sure a whole range of lenses is of much interest to possible buyers.

    Not a camera for you then and not a camera for me either, though I have always been tempted to try one (as I usually am when the rest of the photographic internet gives something a rubbishing!!) But I can see a market for it. Not for hobbyists because there’s not a lot to fiddle with, but probably a simple competent picture taking machine.

    I also suspect it will sell in huge amounts in the far east and maybe that’s enough for Canon.

  • http://www.mirrorlessons.com Mathieu

    I have nothing against Canon :) I just share a personal opinion instead of just reporting what the press release says.
    Actually I am one of the few that doesn’t compare Canon products to Sony stuff all the time just to say that they are not innovating anymore (which is not true in my opinion but seems to be the trend these days). I just see Canon investing in other segments rather than on the mirrorless market. I am a big fan of their C100/C300 camcorders for example and loved the quality I could get out of that sensor for video when I was filmmaking in Turin. It was really something different even it the specs weren’t the most amazing in comparison to the competition and are also more expensive.

    The Eos M series has nothing exciting in comparison to any of the other mirrorless cameras out there including Samsung.
    If someone ask me, I would probably advice something else simply because another brand will have more choice of camera and lenses.

  • soundimageplus

    Interesting comment. ‘this M10 in the end is not really necessary.’ Do you have something against Canon? Plus there is lots of gear that isn’t necessary. Doesn’t mean people won’t buy it and it won’t sell,

  • http://www.mirrorlessons.com Mathieu

    Of course every company wants to sell more and it is totally fair. But in the case of the Eos M system, Canon isn’t putting much effort into it in comparison to other brands. Probably it will do fine and probably that’s enough for them. But since there is already a lot of options for customers in this market (you can find a Sony a5100 for the same price or an a5000 for less just to give two examples), this M10 in the end is not really necessary.

  • soundimageplus

    ‘The M10 looks like a “hey, let’s make a cheap entry level EOS M so that we can sell more of these things’ I actually think that’s unfair, since that’s exactly what ALL companies do, Panasonic, Olympus, Fuji & Sony. And what company doesn’t want to shift lots of cameras? Plus in terms of buying a camera price is really important to the vast majority of picture buyers. A cheap(er) Canon, with the well known brand name will be very attractive to many. And the notion that Canon wouldn’t ‘bother’ with mirrorless doesn’t make sense, because they sell way more cameras at this end of the market than the high-range EOS end. No the M system isn’t particularly comprehensive, but for a while Canon have been producing some interesting non DSLR cameras.

    The obvious difference between G and GX is the sensor size. I had a G7X and in terms of the images and video it produced I thought it was seriously good. I just didn’t like the lack of an EVF and the nasty little screen.

    I used to think that Canon were ‘stuck’ and failing to see what was happening with the rest of the industry, but I’m seeing some innovation going on. If you can, get somebody to send you that Canon Connect Station cs100 to review. As I said ‘PC free’ photography. And I’m all for that.

  • http://www.mirrorlessons.com Mathieu

    Canon is investing in more megapixel (a DSLR 120mp is on its way) and also in cinema cameras. They are working on 8K apparently so I am not surprised that they aren’t investing that much on mirrorless stuff. The M10 looks like a “hey, let’s make a cheap entry level Eos M so that we can sell more of these things” :)
    As for the compact cameras, they have already the Excellent G series so I am no surprised that they want to expand the Gx as well.

  • http://www.mirrorlessons.com Mathieu

    Well, 4 bodies (1 only sold in Asia) and 4 lenses in three years is a clear statement of the efforts Canon is willing to put into this M system :)

    As you said, they are relying on their DSLRs, lenses and are also investing a lot in the pro video market.

  • Henrik Fessler

    This post is a couple of hours old and still no comment here on the EOS … would think that speaks for itself :-) … Canon is relying too much on their (enty) DSLRs in my humble point of view.
    Back when iI started to take photos more seriously I really liked the lenses and as of today these lenses still perform well, but mirrorless has stepped a bit out of the niche to challenge both labels yello-black and red-black .. ( my guess is DSLRs still have a big market share and compact camera users moved to smartphone …)

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