Today, Olympus announced the new OM-D E-M10, a new Micro Four Thirds camera that finds its place beside the OM-D E-M5 and the OM-D E-M1. Yes, you read that correctly, the new E-M10 is NOT the E-M5 replacement but an entry-level model that is positioned below the E-M5. Not only does this marketing choice raise many interesting questions, but it also confirms the willingness of Olympus to expand and push the OM-D camera line.
We’ve been testing the camera for five days now, which Olympus kindly sent us along with the new Olympus 25mm f1.8 Interchangeable Lens and 14-42mm f/3.5-5.6 pancake zoom lens. Here are our initial thoughts about these new and exciting products following our first days of testing.