A7-A7r

Shooting in the tunnel of memories: Using the Sony A7 for Video

30/06/2014 By Mathieu

These days when we mention the words video and Sony in the same sentence, we immediately think of the brand new Sony A7s and its amazing low-light capabilities. While we wait to receive a unit to review (and this should happen very soon), I thought it could be interesting to write about a film I shot in February with the Sony A7, when there still wasn’t a single rumour about an “s” version.

The Review Preview: Likes and dislikes about the Sony A7

13/03/2014 By Mathieu

I’m taking my time with the Sony A7. I got it for Christmas and I’ve been shooting with it a lot ever since. Normally our complete review would already be online, but since it was a personal purchase, I decided it would be wise to hold off and gain as much experience with it as possible.

I’ve shot a wide variety of pictures and I also made a professional video with the camera, but since some of the final content isn’t ready, perhaps a short “work-in-progress” review is welcome.

First Impressions of the Sony A7 from an Amateur Perspective

22/01/2014 By Heather

With our full-time jobs eating away at all our spare time since the New Year began, it hasn’t been easy to give our new companion, the Sony A7, the serious workout it deserves.

As such, last week I made a pact with myself: I’d leave the house an hour earlier than usual every morning before work and bring the Sony A7 out with me. Doing so gave me the time to get to know the inner workings of this wonderful camera quite well. As it turns out, it is always possible to make time for photography, even when you don’t seem to have any!

Voigtländer lenses on the Sony A7: A Wide and Bokehlicious First Look

07/01/2014 By Mathieu

As we’ve mentioned in previous posts, I had the chance to shoot with two Leica Summilux lenses for a couple of days while in France and I’m fully willing to admit that I enjoyed every second of it. Back in Turin, this positive experience persuaded me to try other manual M lenses since I already had the adapter with me. My hands fell on two Voigtländer lenses, the Super Wide Heliar 15mm f/4.5 and the Nokton 50mm f/1.1.

The Quest for Full Frame – Part 2: Hands-On with the Sony A7 & A7r

18/12/2013 By Mathieu

We finally made it! Last Saturday (and a little bit of Sunday) we managed to put our hands on the new hot topic in the mirrorless world, the Sony A7 & A7r. It goes without saying that the A7 & A7r are the announcement of the year. Sony was the first brand to have the guts to put a full frame sensor into a mirrorless interchangeable-lens system and at a very competitive price! And yes, the price is probably the most important aspect of those new cameras.

I usually don’t waste too many words on the price of a camera unless it is too high, but here we have a pleasant surprise. Let’s be clear, they aren’t cheap and as a system they will require a big investment but if I think about the price of the RX1, the first compact full frame camera, when it was first released, the least I can say is that Sony has become very competitive now. The brand desperately wants these products to succeed, probably more than other products that they have released before.

Are the A7 & A7r the cameras many photographers and mirrorless enthusiasts have been waiting for?