Mirrorless Musings

Welcome to LNDNWLK 2.0 – Taking online friendships offline

15/09/2014 By Heather

Too many times have I heard the complaint that social media, despite the connotation of its name, has rendered us more antisocial than ever before. Locked away in our rooms, we chat with individuals who play no part in our actual day-to-day existence, tricking ourselves into believing that our social life is much richer than it actually is.

This is why Mathieu and I are both firm believers that the “social media cycle” isn’t complete until online relationships are taken offline. As friendly as you can become with people via a social platform such as Twitter or Google+, there is nothing quite comparable to meeting someone face-to-face.

What if Fujifilm were to go full frame?

04/04/2014 By Mathieu

It doesn’t matter how many arguments we can conjure up in favour of smaller sensors like MFT or APS-C, when photographers hear the name “full frame”, their collective hearts skip a beat. It attracts them, it seduces them. It’s like walking on the streets and suddenly seeing a beautiful woman with an elegant red dress crossing your path for an instant. (For those who saw the movie, think of The Matrix sequence). You look at her, think she is the most beautiful thing you’ve ever seen, but as soon as she disappears from sight, you snap back to reality and continue on your way (and unlike Keanu Reeves, you probably won’t find an agent with a gun pointed at you).

Twenty-two photographers, one city, a wonderful day – #LNDNWLK

03/03/2014 By Mathieu

Take one of the most inspiring European cities, combine it with nearly two dozen photographers who have only ever met online, add some pleasant weather, mix together with friendly conversations, jokes and casual shooting, and you have the perfect recipe for an unforgettable photo walk.

This is exactly how we would define last Saturday’s LNDNWLK, a photo walk we organised with fellow photographers Johnny and Rebecca Patience. It was born from a simple interaction on Twitter, and grew into an event with more than twenty participants from England, Ireland, and countries as far as Luxembourg and Italy. There were film and digital shooters, medium format, full-frame, APS-C and even point-and-shoot cameras. One photographer received his new camera just in time for the walk, and another decided to join in after seeing all of us together, perusing the streets of London in search of the perfect light.

When a common passion brings people together: A Tale of Friendship, Photography and Fuji cameras

10/11/2013 By Mathieu

The love for photography is often enough to trigger meetings between people who, in other circumstances, would never have met. Photography clubs aren’t something new, but the Internet and social networks have increased the possibility to interact with all sorts of like-minded people across the globe, both online and off.

When I first entered the Fuji X Series Club Italia on Facebook, I was overwhelmed by how friendly, funny and welcoming the members were. Out of curiosity, I asked the founder, Marco Bozzato, to tell us the story of the group.

From there I discovered a story made up of friendship, photo walks, delicious Italian meals, selfies in the elevator and, above all, an unconditional love for Fujifilm cameras.

4 Reasons You’re Missing Out By Not Owning a Mirrorless Camera

06/09/2013 By Mathieu

The title above could be perceived as provocative at first, because it is the photographer that makes the photograph, not the gear. But it is also true that since I started this website and switched from DSLRs to mirrorless, I have learned the importance of adapting your gear not only to the kind of photography you engage in, but to your personal style as well.