fujifilm italia

If there is one thing Fujifilm Italia is good at, it is holding Fuji X Days where people can come and try the full range of Fuji X Series products, from professional cameras like the X-Pro1 to high-end point-and-shoots like the XQ1, and a whole array of quality lenses in between.

This week, our friends at the Riflessi Camera Store were the hosts of a two-part Fuji X Day, consisting of a try-out session at their store and a professional shoot with models later on in the evening. Since Mat was away in London on a job and I had to work late, I only made it to the second half of the day. My aim? To get my hands on the Fuji X-E2, even if just for twenty minutes!

Here we are again, writing about the new Fuji X-M1, but this time we want to share someone else’s opinion. We don’t do this often, but in this case, we really appreciated Fujifilm Italia’s innovative approach in presenting this new camera to the press and public for the first time.

What they did was invite two photographers, one male, one female, who belong to two different generations and embrace two different photography styles, to try the new camera and share their photos/thoughts about it. The full gallery that has been published (you can see it here) reflects this approach, where these two different styles and generations come together to achieve a common goal – to present a camera, not as a cold hard gadget, but as a medium of artistic expression that can bridge even the widest gaps, be they stylistic, generational, or gender-based.

fujifilm italia

Fuji X Day with the Riflessi Camera Store: Hands-on with the Fuji X-E2

Photographers Max Angeloni & Giulia Torra comment on the Fujifilm X-M1