The release of the Fujifilm X-M1 marks an important step in the X line for the Japanese firm. Up until now, Fuji has concentrated its efforts on high-end interchangeable lens models such as the X-Pro 1 and high-end compact cameras such as the X100/s and X10/20 line. With the X-M1, Fujifilm has expanded its product […]
Here we are again, writing about the new Fuji X-M1, but this time we want to share someone else’s opinion. We don’t do this often, but in this case, we really appreciated Fujifilm Italia’s innovative approach in presenting this new camera to the press and public for the first time. What they did was invite […]
Though spending an entire afternoon at a press conference may not be everyone’s cup of tea, I was more than pleased to have received an invitation to the Fujifilm Italia Press Conference held in honour of the release of their new interchangeable lens camera, the Fuji X-M1.
Whereas camera companies such as Olympus, Panasonic and Sony have gradually worked up from entry-level mirrorless cameras to high-end models, Fujifilm has taken a completely different approach to the production of their famous X-series. They started out with the high-end X-Pro1, which was soon followed by its baby brother, the X-E1, a camera practically identical […]