Judging by the title, you might think at first that this is a purely promotional article, but if you are willing to spend a few minutes to read it through, you might reconsider. Like many other review websites, MirrorLessons includes advertisements – many from small businesses – to keep the site running. As such, we decided that it would be a good idea to introduce some of them to our readers and explain why they have a place on our website.
As a follow-up to our interview with Inspired Eye magazine creators Don Springer and Olivier Duong, we sat down with professional photographer Matthew Maddock. Why feature him? The answer is simple: Matthew runs an independent accessory store called PhotoMADD, which is currently the only online shop that specialises in mirrorless accessories. Before he chooses to list a product, he always puts it through a rigorous testing period, so you can rest assured that anything you buy from Matthew is a top-quality accessory. What’s more, he even makes custom accessories of his own.
Online camera stores are a dime a dozen but sometimes you’re lucky enough to come across one that manages to differentiate itself from the rest. PhotoMADD, an online accessory specialist, is unique in that it only sells accessories that suit mirrorless cameras and the philosophy behind them. It was founded by Matthew Maddock, a portrait and commercial photographer based in the North West of the UK.
Before starting PhotoMADD as we know it today, Matthew also ran a separate store under the same name where he sold accessories made for Fujifilm X Series cameras. One of his most popular products was one he created himself, the PhotoMADD grip and tripod plate kit. We first met Matthew when we contacted him about reviewing it on the X100s back in 2014.
We recently sat down with Matthew to chat about his unique online store, its beginnings and his interest in mirrorless technology.